focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
In fact, amid broader vaccine hesitancy following the pandemic, the CDC held focus groups to craft a new message. Lisa Jarvis, Mercury News, 18 Oct. 2025 If people take the time to complete surveys or participate in focus groups, that is a positive signal that the brand is healthy and appealing. Rolling Stone Culture Council, Rolling Stone, 17 Oct. 2025 The company offers a suite of services designed to inform better decision-making through its consultancy work, utilizing a selection of tools, including survey research, in-depth interviews, focus groups, and customer feedback systems. Wyles Daniel, USA Today, 17 Oct. 2025 Surveys, focus groups, and Q&A sessions are also good tools for actively encouraging input from parents and community members. Grace Tucker, Cincinnati Enquirer, 15 Oct. 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 24 Oct. 2025.

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