focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Shifting from traditional focus groups to real-time digital analytics marks a significant change in how people understand customers. William Jones, IndyStar, 6 Nov. 2025 The brand prepared for launch through social media dialogues and online focus groups with Middle Eastern customers. Ritu Upadhyay, Footwear News, 31 Oct. 2025 To these focus group participants, a Mamdani represents hope. Halle Troadec, ABC News, 31 Oct. 2025 The technology can also layer in proprietary or publicly available data from other legitimate sources—like social media data, historical opinion data, focus group transcripts and more. Adam Bai, MSNBC Newsweek, 30 Oct. 2025 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 14 Nov. 2025.

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